What you’re holding in your hands is a set of guidelines. A collection of protocols which describe an approach to another protocol, something we call Twitter.

The amazing thing about this particular protocol is that it’s being defined daily. By you. Twitter was inspired by the concepts of immediacy, transparency, and approachability, and created by the guiding principles of simplicity, constraint, and craftsmanship. We started small. We built something out of love and a desire to see it flourish throughout the world. We defined a mere 1 percent of what Twitter is today. The remaining 99 percent has been, and will continue to be, created by the millions of people who make this medium their own, tweet by tweet.

I leave you now in the capable hands of a documentarian, storyteller, and practitioner of a new protocol of communication. Listen, learn, and most importantly, define it for yourself.

-Jack Dorsey Creator, Co-founder, and Chairman of Twitter, Inc.
San Francisco

Foreword to the book 140 Characters: A style guide for the short form (2009, Wiley). Available wherever books are sold, and on iTunes App Store.

Yahoo! was generous enough to donate their venue for last Summer’s iPhone Developer Camp. During the event, I was finishing the last chapters of 140 Characters.

To follow up on that experience, Yahoo! visited my office for a Developer Spotlight on the history of iPhoneDevCamp, Twitter, my book, and the iPhone App.

Location: Tweet House

Friday, January 22nd

Reception

I’ll be signing copies of 140 Characters: A Style Guide for the Short Form, and demonstrating Square, the revolutionary new payments system from the inventor of Twitter, Jack Dorsey.

Saturday, January 23rd

Celebrity Tweetup for Haiti

I’ll be taking donations straight to Haiti via Square.

Sunday, January 24th

Twitter: Past, Present, and Future

To visualize the future of Twitter, one need only examine the lessons of history. A part of its inception, Dom Sagolla tells the story of Twitter’s humble beginnings and the lessons learned along the way.

A compelling vision for the future of short messaging concludes this talk, influenced by experience traveling across the US and abroad in recent months in support of Dom’s book “140 Characters: A Style Guide for the Short Form.”

Monday, January 24th

Snowboarding

Hitting the slopes of Park City with the folks from Tweet House. You’re welcome to join us!

Co-creator of Twitter Dom Sagolla releases 140 Characters for iPhone and iPod touch, a new form of hypertext book continuously updated with fresh content.

SAN FRANCISCO, CA: 140 Characters, A Style Guide for the Short Form has been released worldwide via the iTunes App Store. Distinctly different from the Kindle edition, the text has been updated and expanded with an additional chapter and exclusive multimedia features.

• Regular updates to the Hypertext Book, with In-App Browser.
• Read-only Twitter client with hooks into the mobile version of Twitter.com.
• Comments and Copy/Paste throughout.

Read the work as it was originally intended, as a companion to the text edition published by John Wiley & Sons.

See a brief demonstration of the App.

140 Characters demo from Dom Sagolla on Vimeo.

Press Resources for the App

press@140characters.com
415-287-7775
http://140characters.com

In 140 Characters or less, the App:

The Full Mention
@Dom’s @BookApp 140 Characters for iPhone & iPod touch, a hypertext book continuously updated with fresh content. http://j.mp/140-t

The Big Mention
@Dom’s @BookApp 140 Characters for iPhone & iPod touch. http://j.mp/140-t

The Short Mention
@BookApp 140 Characters for iPhone. http://j.mp/140-t

The Tiny Mention
@Dom’s @BookApp http://j.mp/140-t

The Nano Mention
@BookApp http://j.mp/140-t

The Landing Page
http://dom.net/1

Facts.

Shipped: November 18, 2009.
Publisher: DollarApp
Rating: 9+

The App icon code.

<a href=”http://j.mp/140-web” title=”140 Characters App Icon by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2638/3988595268_ea3b582f88_t.jpg” width=”100″ height=”100″ alt=”140 Characters App Icon” /></a>

Press Resources for the Book

Same as for the App, except:

The Full Mention
@thebook by @Dom Sagolla. 140 Characters: A Style Guide for the Short Form. http://j.mp/140-chars

The Big Mention
@thebook by @Dom Sagolla. 140 Characters http://j.mp/140-chars

The Short Mention
@thebook 140 Characters by @Dom http://j.mp/140-chars

The Tiny Mention
@thebook by @Dom http://j.mp/140-chars

The Nano Mention
@thebook http://j.mp/140-chars

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The List
http://j.mp/140-list

Facts.

Ship Date: October 12, 2009.
Publisher: Wiley
ISBN: 0470556137

The book jacket code.

<a href=”http://j.mp/140-chars” title=”140 Characters in 3D by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2440/4009911664_f49ae378a1_m.jpg” width=”175″ height=”240″ alt=”140 Characters in 3D” /></a>

Thanks for blogging, linking, tweeting, emailing, and generally promoting this work.

I enjoyed speaking with Henry Tenenbaum on Sunday morning.

I see the future following the model of the past, which is: we started out with this SMS application.

Thank you, @HenryTen and @KRON4News for a great experience!

Getting overwhelmed with junk on Facebook? Annoyed by random spam targeting you? Tried Twitter for a while and now you think it’s about to Jump the Shark already?

Ease back on the throttle there, Fonzie. Twitter is no different than Facebook or Flickr or Blogger except in its immediacy and constant freshness, which accelerates everything. Every social Web app goes through the same cycle. You just have to master it, and not let it master you.

As I’ve experienced them over the last 3 years, here is the cycle:

12 Stages of Social Media

1. Curiosity
2. Interest
3. Novelty
4. Excitement
5. Inviting Everyone You Know
6. Optional: Inviting the Wrong Person (skip to 9)
7. Massive Use / Addiction
8. Slight Abuse / Accidental Use
9. Annoyance / Frustration
10. Cutting Way Back
11. “Going Dark” / “Taking a Break” / “Going Private”
12. Acceptance / Renewed Curiosity

When your best friend from high school announces the birth of his baby boy on Twitter, you can’t tell me that Twitter is dying. For moments like these to be shared, you just have to tune in properly.

My advice to you: skip to Step 10. Try Jaiku or Facebook for a while, if you absolutely must escape. Get a better tool to deal with the deluge, or just create another account and live there for a while. (Update: There are 12 Antidotes as well, contained in the forthcoming book 140 Characters.)

Twitter does not jump sharks. People use Twitter to jump sharks. The Death of Twitter is a Myth, people. You ain’t seen nothing yet.

Thanks to Toonlet for inviting me on, and to Small Society for sponsoring my trip!

Episode #0016: Interview with Dom Sagolla: The Guy Who Helped Create Twitter

Much more detail on the History of Twitter, and a few predictions thrown in there for good measure.

“We’re all learning still how this thing is unfolding, and our role in it.”

Thanks to Bo Bennet for reaching out via Twitter for this, I really enjoyed it.

just setting up my twttr

This message was written by @Jack’s system automatically by all users upon signup, and this practice lasted for a while. His second message was:

inviting coworkers

This is where Twitter’s story begins. @Jack invited us by pointing to the internal twttr.com server. Productivity around the office dropped precipitously as we each used it and debated its merits. There were doubters. My wife is probably the earliest Twitter-hater. @Blaine wouldn’t even try it for a while.

I can safely say that each of us knew deep down that we had something special, though. Love it or hate it, Twitter was alive and we all had to deal with it. We all slowly got used to being in constant contact with each other, and eventually established our own frequencies.

Three years later, the spectrum of voices is ever-widening.  We raise our collective glasses to Jack and the rest of the old Odeo crew for creating Twitter and the current team for keeping her afloat.

“So say we all!”

If you’re in San Francisco, please join us at the 21st Amendment starting at noon tomorrow, March 21st, 2009 for a few beers and tales of yore.

Update: Westwood One Radio was in attendance, and filed this report.

“Rebooting” or reinventing the company started with a daylong brainstorming session where we broke up into teams to talk about our best ideas. I was lucky enough to be in @Jack’s group, where he first described a service that uses SMS to tell small groups what you are doing. We happened to be on top of the slide on the north end of South Park. It was sunny and brisk. We were eating Mexican food. His idea made us stop eating and start talking.

I remember that @Jack’s first use case was city-related: telling people that the club he’s at is happening. “I want to have a dispatch service that connects us on our phones using text.” His idea was to make it so simple that you don’t even think about what you’re doing, you just type something and send it. Typing something on your phone in those days meant you were probably messing with T9 text input, unless you were sporting a relatively rare smartphone. Even so, everyone in our group got the idea instantly and wanted it.

Later, each group presented their ideas, and a few of them were selected for prototyping. Demos ensued. @Jack’s idea rose to the top as a combination of status-type ideas. @Jack, @Biz, and @Florian were assigned to build version 0.1, managed by @Noah. The rest of the company focused on maintaining Odeo.com, so that if this new thing flopped we’d have something to fall back upon.

The first version of @Jack’s idea was entirely web-based. It was created on March 21st, 2006. My first substantive message is #38:

oh this is going to be addictive

We struggled with a codename and a product name. “It’s FriendStalker!” joked @Crystal, our most prolific user. The userbase was limited entirely to the company and our immediate family. No one from a major company of any kind was allowed in. For months, we were in Top Secret Alpha because of competing products like the now-defunkt Dodgeball.  The original product name / codename “twttr” was inspired by Flickr and the fact that American SMS shortcodes are five characters. We prototyped with “10958″ as our shortcode. (We later changed to “40404″ for ease of use and memorability.) @Florian was commuting from Germany, so in order to operate with him we secured a “long code”, or a full 10-digit phone number linked to a small-potatoes gateway.  Twttr probably had about 50 users in the 10958 days.

I was following everyone on the system. We had an admin page where you could see every user. As Head of Quality for the company, it seemed like my duty to watch for opinions or issues from our users. This caused confusion, though, when family members of our team were suddenly being followed by a seemingly random person. Thus, Private Accounts were born. @Jack and @Florian created a means for users to mark themselves private, and we admins had the ability to tell who wanted to be private so we’d know not to follow them. Actual, real privacy with secure protection came a bit later. I’d say there were about 100 users when Private was invented.

The interaction model and the visual metaphor for the service were constantly in flux. The meaning of being someone’s “Friend” versus “Following” someone changed regularly. At that point, you could either get all SMS messages or get none. There was no Twictionary back then; data in the system were referred to as “posts” or just “messages”. The lack of clear terminology led to some pretty spirited debates leading up to the Spring of 2006.

We launched Twttr Beta on @Ev’s birthday. We could now invite a slightly larger circle of friends, but still excluding any large companies (with a few trusted exceptions within places like Google). I’ll never forget the family-friendly feeling of that day. We all knew that we were going to change the world with this thing that no one else understood. That day stands out in memory as the deep breath before a baby’s first cry.

Meanwhile, Odeo and the corporate board were at a tension point. Not only was the value of Twttr difficult to describe, the relevance of Odeo was declining monthly. Drastic cuts were recommended. One day in early May 2006, @Ev let four of us go: @Adam, @TonyStubblebine, me, and @Rabble. @Noah and @TimRoberts would later be asked to leave as well. It was a tough decision and huge shock to each of us. We all handled it differently. Looking back on it, I think Twitter allowed us to stay connected when we might not have otherwise been. After all, we weren’t even public with the site yet, so each of us continued to add value just by using it with each other.

During this transition, Twttr.com launched to the public. Still, very few people understood its value. At the time most people were paying per SMS message, and so wouldn’t Twttr run up our bills? Also, how were we supposed to use this thing and who cares what I’m doing? Each one of us original users became a kind of personal evangelist for Twttr, trying to get our coworkers and friends to use it. At this point, Obvious Corp was born as an incubator with Twttr as its sole project.

@Jack was still just an engineer, and the service was only a few months old when the group acquired Twitter.com and re-branded. Back then, we had no character limit on our system. Messages longer than 160 characters (the common SMS carrier limit) were split into multiple texts and delivered (somewhat) sequentially. There were other bugs, and a mounting SMS bill. The team decided to place a limit on the number of characters that would go out via SMS for each post. They settled on 140, in order to leave room for the username and the colon in front of the message. In February of 2007 @Jack wrote something which inspired me to get started on this project: “One could change the world with one hundred and forty characters.”

Just in time for SxSW, @RayReadyRay rigged a very sweet Flash-based visualizer that ended up on display on the halls of the conference. I wasn’t working there, but I used to visit regularly to see how our baby was doing. I happened to be at the office in SF when the visualizer went live on site in Austin. I remember finding a bug just before showtime, as @Biz and @Jeremy talked over the phone. Everything miraculously fell into place by the time people filtered out of the sessions to see their comments floating along the hallway screens. Boom #1: Twitter won an award in the Blog category, and @Jack thanked everyone in 140 characters.

MTV Music Awards: Boom #2.

Apple WWDC 2007, and then TV, and then print and pretty soon Cable news: Boom #3.

@Jack became the CEO of a newly spun-off Twitter, Inc. during the Boom Times. People still didn’t quite “get it” but at least some people had heard about it. The team created permalinks and RSS feeds. @Blaine pushed for IM integration. Each major feature added tremendous gains in users, and in usage per user. Still small by social networking standards, Twitter delivered something immediate and vital that no other service could attain.

For a lot of people, the entire API launch was really the time when Twitter first left the nest. But that is another story, for another time.

If you liked this post, you might enjoy following me: http://twitter.com/dom

Update: An expanded form of this History is now available as the Introduction to “140 Characters: A Style Guide for the Short Form”.

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

Digg this post.