Co-creator of Twitter Dom Sagolla releases 140 Characters for iPhone and iPod touch, a new form of hypertext book continuously updated with fresh content.

SAN FRANCISCO, CA: 140 Characters, A Style Guide for the Short Form has been released worldwide via the iTunes App Store. Distinctly different from the Kindle edition, the text has been updated and expanded with an additional chapter and exclusive multimedia features.

• Regular updates to the Hypertext Book, with In-App Browser.
• Read-only Twitter client with hooks into the mobile version of Twitter.com.
• Comments and Copy/Paste throughout.

Read the work as it was originally intended, as a companion to the text edition published by John Wiley & Sons.

See a brief demonstration of the App.

140 Characters demo from Dom Sagolla on Vimeo.

Press Resources for the App

press@140characters.com
415-287-7775
http://140characters.com

In 140 Characters or less, the App:

The Full Mention
@Dom‘s @BookApp 140 Characters for iPhone & iPod touch, a hypertext book continuously updated with fresh content. http://j.mp/140-t

The Big Mention
@Dom‘s @BookApp 140 Characters for iPhone & iPod touch. http://j.mp/140-t

The Short Mention
@BookApp 140 Characters for iPhone. http://j.mp/140-t

The Tiny Mention
@Dom‘s @BookApp http://j.mp/140-t

The Nano Mention
@BookApp http://j.mp/140-t

The Landing Page
http://dom.net/1

Facts.

Shipped: November 18, 2009.
Publisher: DollarApp
Rating: 9+

The App icon code.

<a href=”http://j.mp/140-web” title=”140 Characters App Icon by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2638/3988595268_ea3b582f88_t.jpg” width=”100″ height=”100″ alt=”140 Characters App Icon” /></a>

Press Resources for the Book

Same as for the App, except:

The Full Mention
@thebook by @Dom Sagolla. 140 Characters: A Style Guide for the Short Form. http://j.mp/140-chars

The Big Mention
@thebook by @Dom Sagolla. 140 Characters http://j.mp/140-chars

The Short Mention
@thebook 140 Characters by @Dom http://j.mp/140-chars

The Tiny Mention
@thebook by @Dom http://j.mp/140-chars

The Nano Mention
@thebook http://j.mp/140-chars

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The List
http://j.mp/140-list

Facts.

Ship Date: October 12, 2009.
Publisher: Wiley
ISBN: 0470556137

The book jacket code.

<a href=”http://j.mp/140-chars” title=”140 Characters in 3D by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2440/4009911664_f49ae378a1_m.jpg” width=”175″ height=”240″ alt=”140 Characters in 3D” /></a>

Thanks for blogging, linking, tweeting, emailing, and generally promoting this work.

Twitter Co-creator Dom Sagolla covers all the basics of great short- form writing, including the importance of communicating with simplicity, honesty, and humor.

This is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age requires.

“A code of honor for the new way of doing business.”
-@24kLogos

• The equivalent of Strunk and White’s Elements of Style for today’s social media & marketing messages
• Inspiring quotations from comedy to poetry from some of the best writers
• The authoritative approach to Twitter, written by its creators to include other social networks like pure text messaging

“The book is awesome, but the app is sexy.”
-@atebits

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

“This is game-changing.”
-@schwa

Features:
1. Built-in Web browser, with Bookmark

2. Regular updates to the text
3. Integrated Twitter streams of all 140 “characters” to follow

4. Additional Video and Photo content

The text is also supports Copy/Paste throughout.

Even if you have the Kindle edition, this condensed and updated text will provide the freshest reading experience. Tune in to the @bookapp Twitter account for the latest developments.

Keywords: Twitter, Facebook, social, networking, writing, book, links, lead, value, master, evolve, accelerate.

Now Available in the iTunes App Store.

Look for it, snap a picture, and post it here! Once you’ve read it, please post a review to Amazon, Borders, or Barnes & Noble.

Don’t forget: in one week I’ll be speaking in San Francisco and signing books.

• Tuesday October 20, 2009
• 7:00pm
• BookShop West Portal
• 80 West Portal Ave.
• San Francisco, CA 94127
• Get Directions

Meanwhile, enjoy a wonderful review of the book from Tucker Bradford.

Heather Condon, hcondon@wiley.com
@WileyBiz/201-748-6017

FOR IMMEDIATE RELEASE

140 CHARACTERS: A Style Guide for the Short Form
By Dom Sagolla, Co-Creator of Twitter

“One could change the world with one hundred and forty characters.”
– Jack Dorsey, Co-Founder of Twitter

San Francisco, CA – Twitter – the 140 character online service that allows users to share, discover and connect with anyone, anywhere in the world – has abruptly swept the globe, taking many by surprise. Business owners, celebrities and regular Joe’s alike have unabashedly criticized or made fun of the medium, rather than fully understanding its purpose, potential, and power.

Several books have been written by “social media experts” trying to explain the secrets behind Twitter and how anyone can use it to their advantage. Convincing companies to incorporate Twitter into their marketing strategies has become easier since competing companies have seen phenomenal results. However, according to Dom Sagolla, a co-creator of Twitter and author of the new book, 140 CHARACTERS: A STYLE GUIDE FOR THE SHORT FORM (Wiley; $17.95; Paperback Original), “The constraint of 140 characters is an opportunity for creative self-expression of all kinds. With Twitter and the short form, we have inadvertently invented a new genre of literature.”

With 140 CHARACTERS, Sagolla shares the way to develop a personal voice and make the most of your messages. 140 CHARACTERS aims to do for Twitter and other social networking sites what Strunk & White’s The Elements of Style did for good writing via lessons in grammar and composition.

“Fragment. Then there is a sentence. Sentences become paragraphs. Inch by inch, a book is written.”
– Dom Sagolla

“The talkative habits of e-mail and superfluous chatter will be replaced by poetry and one-liners, the haiku and the hyperlink,” predicts Sagolla. In a world of three second attention spans, the short form is not just confined to Twitter, but also Facebook, LinkedIn, and text messaging. One will have to learn to say more with less: if there is a smaller word that means the same thing, use it. If there is a link to a reference, shorten it. “Wherever possible, use fewer words,” explains Sagolla. “This is harder than it sounds, but once you get past the basics of grammar you start getting into the really interesting aspects of poetry and word design.” Most of the advice in 140 CHARACTERS is focused on helping the reader to find the right words.

A handbook for an emerging class of writers and journalists, this book is written to include readers in the evolution of Twitter and the short format.

“We’ve defined a mere 1% of what Twitter is today. The other 99% is up to you.”
– From the Foreword by Jack Dorsey

The print and digital download is accompanied by an interactive Hypertext Edition for iPhone, published by Sagolla’s company DollarApp. See 140characters.com or twitter.com/thebook for details.

About the Author

Dom Sagolla (San Francisco, CA) helped create Twitter.com. After attending Swarthmore College, he worked as a software engineer in Silicon Valley during the dot-com boom. Dom earned his Masters in Education from Harvard University in 2000. Since then he has helped engineer Macromedia Studio, Odeo and Twitter, Adobe Creative Suite, and now produces iPhone software with his company DollarApp in San Francisco. His successes include the official Obama ’08 iPhone App, as well as two iTunes Staff Favorites: Big Words, and Math Cards. @Dom has over 9,200 followers on Twitter as of September 2009, and manages more than 25 other brands.

140 Characters: A Style Guide for the Short Form
By Dom Sagolla
Foreword by Jack Dorsey
John Wiley and Sons
978-0-470-55613-9
October 2009; $17.95; Paperback Original

The Full Mention
@thebook by @Dom Sagolla. http://140Characters.com A Style Guide for the Short Form.

The Big Mention
@thebook by @Dom Sagolla. http://140characters.com

The Short Mention
@thebook “140 Characters” http://dom.net/1

The Tiny Mention
@thebook http://dom.net/1

The Nano Mention
@thebook by @dom

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The List
http://j.mp/140-list

Facts.

Due to Ship: October 12, 2009.
Publisher: Wiley
ISBN: 0470556137

The book jacket code.

<a href="http://j.mp/140-chars" title="140 Characters in 3D by Sagolla, on Flickr"><img src="http://farm3.static.flickr.com/2440/4009911664_f49ae378a1_m.jpg" width="175" height="240" alt="140 Characters in 3D" /></a>

Thanks for blogging, linking, tweeting, emailing, and generally promoting the work.

From a designer:

Inspired by new mediums of publishing, such as Twitter, this book provides a refreshing look at the breadth of linguistic techniques that shine with the advent of the modern short form.

Britt Selvitelle, Front End Engineering Lead, Twitter

A developer:

In the midst of all the conflicting hype about Twitter, Dom Sagolla has produced a veritable bible which will guide anyone in participating in the most interesting social networking phenomena of the last several years (without appearing to be a newbie). His deep insights will inform both beginners and long-time Twitter users alike, and his inimitable style makes it an enjoyable read!

Andrew C Stone, @twittelator of stone.com

An author:

With [140 Characters], @Dom has captured and conveyed the potent new short form language of the emergent 21st Century Twitterverse in a way that only a master practitioner and true pioneer can.

Bruce Damer, Virtual Worlds pioneer and author of Avatars (PeachPit Press, 1997).

And a business school president:

Reading 140 Characters, I found out how to create value and look cool using Twitter.

Gifford Pinchot, co-founder and President Emeritus of the Bainbridge Graduate Institute, author of Intrapreneuring (Harper Collins, 1986).

Pre-order your copy of “140 Characters” today from these fine booksellers:

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

140 Characters: A Style Guide for the Short Form is now available for pre-order from these fine booksellers:

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

The literary topic du jour is Twitter, with an onslaught of book deals about the site being made in recent months. For example, former Gawker blogger Nick Douglas snagged a book deal with HarperCollins on a tome about the wittiest messages written on Twitter, to be called Twitterwit.New York Times technology columnist David Pogue will write a book called The World According to Twitter, which will be a communal effort of sorts containing the best answers to humorous questions he posts on the microblogging site.

And Dom Sagolla, the founder of iPhoneDevCamp and a contributor to the development of the concept of Twitter, has been blogging about writing in short form, and recently landed his own book deal on the subject.

Any bets on who will get the next Twitter/blogging book deal? (My money is onTextsFromLastNight.com.)

That’s a good bet.

I’ve already begun to work with Shannon Vargo over at Wiley, to bring this work to print and digital download.

In addition, my company DollarApp is producing a companion application which should ship by the time the book appears in print this Fall.

This arrangement would not have occurred without the help of Erin Malone & friends at William Morris Endeavor, and Adam Jackson at the Internets. I’d also like to thank Jon Varese for encouraging me, and thank YOU for reading and commenting on this site!

The book is currently in development, but you may view a brief excerpt on the new About page.

Stay tuned!

“Rebooting” or reinventing the company started with a daylong brainstorming session where we broke up into teams to talk about our best ideas. I was lucky enough to be in @Jack’s group, where he first described a service that uses SMS to tell small groups what you are doing. We happened to be on top of the slide on the north end of South Park. It was sunny and brisk. We were eating Mexican food. His idea made us stop eating and start talking.

I remember that @Jack’s first use case was city-related: telling people that the club he’s at is happening. “I want to have a dispatch service that connects us on our phones using text.” His idea was to make it so simple that you don’t even think about what you’re doing, you just type something and send it. Typing something on your phone in those days meant you were probably messing with T9 text input, unless you were sporting a relatively rare smartphone. Even so, everyone in our group got the idea instantly and wanted it.

Later, each group presented their ideas, and a few of them were selected for prototyping. Demos ensued. @Jack’s idea rose to the top as a combination of status-type ideas. @Jack, @Biz, and @Florian were assigned to build version 0.1, managed by @Noah. The rest of the company focused on maintaining Odeo.com, so that if this new thing flopped we’d have something to fall back upon.

The first version of @Jack’s idea was entirely web-based. It was created on March 21st, 2006. My first substantive message is #38:

oh this is going to be addictive

We struggled with a codename and a product name. “It’s FriendStalker!” joked @Crystal, our most prolific user. The userbase was limited entirely to the company and our immediate family. No one from a major company of any kind was allowed in. For months, we were in Top Secret Alpha because of competing products like the now-defunkt Dodgeball.  The original product name / codename “twttr” was inspired by Flickr and the fact that American SMS shortcodes are five characters. We prototyped with “10958″ as our shortcode. (We later changed to “40404″ for ease of use and memorability.) @Florian was commuting from Germany, so in order to operate with him we secured a “long code”, or a full 10-digit phone number linked to a small-potatoes gateway.  Twttr probably had about 50 users in the 10958 days.

I was following everyone on the system. We had an admin page where you could see every user. As Head of Quality for the company, it seemed like my duty to watch for opinions or issues from our users. This caused confusion, though, when family members of our team were suddenly being followed by a seemingly random person. Thus, Private Accounts were born. @Jack and @Florian created a means for users to mark themselves private, and we admins had the ability to tell who wanted to be private so we’d know not to follow them. Actual, real privacy with secure protection came a bit later. I’d say there were about 100 users when Private was invented.

The interaction model and the visual metaphor for the service were constantly in flux. The meaning of being someone’s “Friend” versus “Following” someone changed regularly. At that point, you could either get all SMS messages or get none. There was no Twictionary back then; data in the system were referred to as “posts” or just “messages”. The lack of clear terminology led to some pretty spirited debates leading up to the Spring of 2006.

We launched Twttr Beta on @Ev’s birthday. We could now invite a slightly larger circle of friends, but still excluding any large companies (with a few trusted exceptions within places like Google). I’ll never forget the family-friendly feeling of that day. We all knew that we were going to change the world with this thing that no one else understood. That day stands out in memory as the deep breath before a baby’s first cry.

Meanwhile, Odeo and the corporate board were at a tension point. Not only was the value of Twttr difficult to describe, the relevance of Odeo was declining monthly. Drastic cuts were recommended. One day in early May 2006, @Ev let four of us go: @Adam, @TonyStubblebine, me, and @Rabble. @Noah and @TimRoberts would later be asked to leave as well. It was a tough decision and huge shock to each of us. We all handled it differently. Looking back on it, I think Twitter allowed us to stay connected when we might not have otherwise been. After all, we weren’t even public with the site yet, so each of us continued to add value just by using it with each other.

During this transition, Twttr.com launched to the public. Still, very few people understood its value. At the time most people were paying per SMS message, and so wouldn’t Twttr run up our bills? Also, how were we supposed to use this thing and who cares what I’m doing? Each one of us original users became a kind of personal evangelist for Twttr, trying to get our coworkers and friends to use it. At this point, Obvious Corp was born as an incubator with Twttr as its sole project.

@Jack was still just an engineer, and the service was only a few months old when the group acquired Twitter.com and re-branded. Back then, we had no character limit on our system. Messages longer than 160 characters (the common SMS carrier limit) were split into multiple texts and delivered (somewhat) sequentially. There were other bugs, and a mounting SMS bill. The team decided to place a limit on the number of characters that would go out via SMS for each post. They settled on 140, in order to leave room for the username and the colon in front of the message. In February of 2007 @Jack wrote something which inspired me to get started on this project: “One could change the world with one hundred and forty characters.“

Just in time for SxSW, @RayReadyRay rigged a very sweet Flash-based visualizer that ended up on display on the halls of the conference. I wasn’t working there, but I used to visit regularly to see how our baby was doing. I happened to be at the office in SF when the visualizer went live on site in Austin. I remember finding a bug just before showtime, as @Biz and @Jeremy talked over the phone. Everything miraculously fell into place by the time people filtered out of the sessions to see their comments floating along the hallway screens. Boom #1: Twitter won an award in the Blog category, and @Jack thanked everyone in 140 characters.

MTV Music Awards: Boom #2.

Apple WWDC 2007, and then TV, and then print and pretty soon Cable news: Boom #3.

@Jack became the CEO of a newly spun-off Twitter, Inc. during the Boom Times. People still didn’t quite “get it” but at least some people had heard about it. The team created permalinks and RSS feeds. @Blaine pushed for IM integration. Each major feature added tremendous gains in users, and in usage per user. Still small by social networking standards, Twitter delivered something immediate and vital that no other service could attain.

For a lot of people, the entire API launch was really the time when Twitter first left the nest. But that is another story, for another time.

If you liked this post, you might enjoy following me: http://twitter.com/dom

Update: An expanded form of this History is now available as the Introduction to “140 Characters: A Style Guide for the Short Form”.

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

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