FOR IMMEDIATE RELEASE

Twitter Co-creator Dom Sagolla publishes “140 Characters: A Style Guide for the Short Form.”

Printed by John Wiley & Sons, the book is now in bookstores in the US and Canada. The product of over three years of research and writing, this field manual to social media has three major features:

1. The definitive history of Twitter, from an insider’s point of view
2. New grammar rules for short-form writing, and a catalog of writing styles
3. Inspiring quotations from comedy to poetry from some of the best writers, including the Twitter creators

Three ways to think about 140 Characters:

• The equivalent of Strunk and White’s Elements of Style for social media & marketing messages
• A handbook to help you develop your own unique short-form writing style with simplicity, honesty, and humor
• The authoritative approach to Twitter, written by its creators to include other social networks like Facebook and text messaging

For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online. Appearing alongside the printed edition, an updated Hypertext Edition will also be published specifically for iPhone by DollarApp in San Francisco. For more information please visit http://www.140characters.com.

Press Inquiries

• press@140characters.com (Dom & Wiley PR) – 415.287.7775 (Dom)
• Book Jacket Art
• Author’s Photograph
• Author’s Biography

Now available wherever books are sold.

Press & Blog Coverage of 140 Characters

• San Francisco Chronicle: Big companies competing in app marketplace (11/11/09)
• [audio] Social Media Hour: #31 (11/10/09)
• The Bulletin: 10 Books to Read in November (11/06/09)
• [audio] KKZZ-AM 1400: Coach Ron Tunick’s Twitter Intervention (11/06/09)
• [video] Haraka Haraka Haina Baraka: Dom Sagolla and the “140 Characters” Book Premiere (11/04/09)
• [audio] Swarthmore News: Twitter Co-founder Dom Sagolla ‘96 on the Short Form (11/02/09)
• [audio] Two Jacks in the Hole: Trick or Treat Huff’s Birthday Tweet w/ Guest Dom Sagolla (10/29/09)
• lalawag: Highlights from the #140conf (10/29/09)
• Publisher’s Weekly: San Francisco Panel Urges Publishers to Keep Experimenting (10/29/09)
• [video] 140 Characters Conference Presents: What’s Next in Social Media? (10/28/09)
• The Daily Gazette: Dom Sagolla ‘96 Presents New Book About Twitter (10/26/09)
• Zahid Lilani: Book Review: 140 Characters by Dom Sagolla (10/22/09)
• Swarthmore Phoenix: Twitter Co-founder, Alum, to Speak About New Book (10/22/09)
• Forge over: 140 Characters Review (10/13/09)
• Teknision: Celebrate the Short Form (08/20/09)
• La Informacion: Casi 300 páginas… para aprender a twittear en 140 caracteres (08/19/09)
• Haraka Haraka Haina Baraka: How I Learned to Stop Worrying and Love Tweetie (08/14/09)
• Christian Science Monitor: Sued for a tweet: How not to deal with complaints on Twitter (08/01/09)
• [video] YouTube: @dom on ‘140 Characters’ (08/01/09)
• Wall Street Journal: ‘Twitterature’ to Hit the Bookstores (06/24/09)
• [audio] Strange Love Live: Live from Bar Camp! (05/03/09)
• Christian Science Monitor: Oprah tweets, Twitter arrives (04/17/09)
• [audio] @ThePodcast: Interview with Dom Sagolla, The Guy Who Helped Create Twitter (04/08/09)
• [audio] Westwood One Radio: Twitter Turns Three (03/21/09)
• [video] Nightline: Sign of the Times (02/26/09)
• New York Times: Anatomy of a Tweet: Twitter Gets a Style Guide (02/13/09)

How to Mention the Book
Here are a few ways to include a reference to “140 Characters” in a tweet, email, or article:

The Full Mention
@thebook by @Dom Sagolla. http://140Characters.com A Style Guide for the Short Form.

The Big Mention
@thebook by @Dom Sagolla. http://140characters.com

The Short Mention
@thebook “140 Characters” http://dom.net/1

The Tiny Mention
@thebook http://dom.net/1

The Nano Mention
@thebook by @dom

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The Bibliography
http://j.mp/140-list

Thanks for blogging, linking, tweeting, emailing, and generally promoting the work.