Note: I correct myself, but the book contract was in fact signed in late June. I did leave Adobe to work on it full time in July and submitted the first draft on August 3rd. This pattern complies with the DollarApp strategy of: 1 person, 1 month, 1 feature.
My speech at FITC Mobile was about the “one-dollar-app opportunity”. Although I currently have one dollar’s worth of app with the Hypertext Edition, I believe I’ll continue adding value and ship it for a bit more than a dollar. More news to come.
Printed by John Wiley & Sons, the book is scheduled to appear in bookstores in the US and Canada on 10/19/09. The product of four years of research and writing, this field manual to social media has three major features:
The definitive history of Twitter, from an insider’s point of view
New grammar rules for short-form writing, and a catalog of writing styles
Inspiring quotations from comedy to poetry from some of the best writers, including the Twitter creators
Three ways to think about 140 Characters:
The equivalent of Strunk and White’s Elements of Style for today’s social media & marketing messages
A handbook to help you develop your own unique short-form writing style with simplicity, honesty, and humor
The authoritative approach to Twitter, written by its creators to include other social networks like pure text messaging
For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online. Appearing alongside the printed edition, an abridged Hypertext Edition will also be published specifically for iPhone by DollarApp in San Francisco. For more information please visit http://www.140characters.com.
Sarasota, Florida – Dom Sagolla knows the value of a dollar. The founder and developer of DollarApp is creating applications for the iPhone that are just a buck.
“It’s like they say, ‘I’d buy that for a dollar,’” the 34-year-old designer said. Dom is just one of many speakers who gathered for the 2008 Sarasota International Design Summit hosted by Ringling College at the Ritz Carlton Hotel. Designers from Google, Microsoft, Herman Miller, and others presented work and discussed the direction of social networking in the real world, online and from mobile devices.
It was one of those events that were under most people’s radar. I found out about it on Twitter. I put in a search on robots within a 50 mile radius of Tampa and caught Dom’s post.
It turns out Dom was one of the originators of Twitter; #8 in fact.
“Jack Dorsey envisioned twitter as a messaging service to keep people in touch where ever they were in short bursts and stay connected and share ideas,” said Sagolla who is #8 of more than a million subscribers to Twitter.
“There are almost genres of users who tweet what they are eating next or what they thought of what they ate or what their cat is doing. I am more of a journalist.”
It was fun talking with David, who is doing a great service to the Tampa Bay area, and it’s always fun to turn other journalists on to Twitter.
Contact
Subscribe
Sep 14, 2009 
Comments 
Canada, DollarApp, Dom Sagolla, FITC, Monty Metzger, Toronto, Video, YouTube
![140 Characters [book jacket]](http://www.140characters.com/wp-content/uploads/2009/10/140-characters-book1.jpg)
