FOR IMMEDIATE RELEASE

Co-creator of Twitter Dom Sagolla releases 140 Characters for iPhone and iPod touch, a new form of hypertext book continuously updated with fresh content.

SAN FRANCISCO, CA: 140 Characters, A Style Guide for the Short Form has been released worldwide via the iTunes App Store. Distinctly different from the Kindle edition, the text has been updated and expanded with an additional chapter and exclusive multimedia features.

• Regular updates to the Hypertext Book, with In-App Browser.
• Read-only Twitter client with hooks into the mobile version of Twitter.com.
• Comments and Copy/Paste throughout.

Read the work as it was originally intended, as a companion to the text edition published by John Wiley & Sons.

See a brief demonstration of the App.

140 Characters demo from Dom Sagolla on Vimeo.

Press Resources for the App

press@140characters.com
415-287-7775
http://140characters.com

In 140 Characters or less, the App:

The Full Mention
@Dom’s @BookApp 140 Characters for iPhone & iPod touch, a hypertext book continuously updated with fresh content. http://j.mp/140-t

The Big Mention
@Dom’s @BookApp 140 Characters for iPhone & iPod touch. http://j.mp/140-t

The Short Mention
@BookApp 140 Characters for iPhone. http://j.mp/140-t

The Tiny Mention
@Dom’s @BookApp http://j.mp/140-t

The Nano Mention
@BookApp http://j.mp/140-t

The Landing Page
http://dom.net/1

Facts.

Shipped: November 18, 2009.
Publisher: DollarApp
Rating: 9+

The App icon code.

<a href=”http://j.mp/140-web” title=”140 Characters App Icon by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2638/3988595268_ea3b582f88_t.jpg” width=”100″ height=”100″ alt=”140 Characters App Icon” /></a>

Press Resources for the Book

Same as for the App, except:

The Full Mention
@thebook by @Dom Sagolla. 140 Characters: A Style Guide for the Short Form. http://j.mp/140-chars

The Big Mention
@thebook by @Dom Sagolla. 140 Characters http://j.mp/140-chars

The Short Mention
@thebook 140 Characters by @Dom http://j.mp/140-chars

The Tiny Mention
@thebook by @Dom http://j.mp/140-chars

The Nano Mention
@thebook http://j.mp/140-chars

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The List
http://j.mp/140-list

Facts.

Ship Date: October 12, 2009.
Publisher: Wiley
ISBN: 0470556137

The book jacket code.

<a href=”http://j.mp/140-chars” title=”140 Characters in 3D by Sagolla, on Flickr”><img src=”http://farm3.static.flickr.com/2440/4009911664_f49ae378a1_m.jpg” width=”175″ height=”240″ alt=”140 Characters in 3D” /></a>

Thanks for blogging, linking, tweeting, emailing, and generally promoting this work.

The Hypertext Edition of “140 Characters” is a new book format that is constantly updated with fresh content.

Twitter Co-creator Dom Sagolla covers all the basics of great short- form writing, including the importance of communicating with simplicity, honesty, and humor.

This is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age requires.

“A code of honor for the new way of doing business.”
-@24kLogos

• The equivalent of Strunk and White’s Elements of Style for today’s social media & marketing messages
• Inspiring quotations from comedy to poetry from some of the best writers
• The authoritative approach to Twitter, written by its creators to include other social networks like pure text messaging

“The book is awesome, but the app is sexy.”
-@atebits

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

“This is game-changing.”
-@schwa

Features:
1. Built-in Web browser, with Bookmark

2. Regular updates to the text
3. Integrated Twitter streams of all 140 “characters” to follow

4. Additional Video and Photo content

The text is also supports Copy/Paste throughout.

Even if you have the Kindle edition, this condensed and updated text will provide the freshest reading experience. Tune in to the @bookapp Twitter account for the latest developments.

Keywords: Twitter, Facebook, social, networking, writing, book, links, lead, value, master, evolve, accelerate.

Now Available in the iTunes App Store.

Review copies have shipped, and now 140 Characters: A Style Guide for the Short Form will be appearing in stores across the US and Canada.

Look for it, snap a picture, and post it here! Once you’ve read it, please post a review to Amazon, Borders, or Barnes & Noble.

Don’t forget: in one week I’ll be speaking in San Francisco and signing books.

• Tuesday October 20, 2009
• 7:00pm
• BookShop West Portal
• 80 West Portal Ave.
• San Francisco, CA 94127
• Get Directions

Meanwhile, enjoy a wonderful review of the book from Tucker Bradford.

Contact: Cynthia Shannon, cshannon@wiley.com
@cincindypat/415-782-3119

Heather Condon, hcondon@wiley.com
@WileyBiz/201-748-6017

FOR IMMEDIATE RELEASE

140 CHARACTERS: A Style Guide for the Short Form
By Dom Sagolla, Co-Creator of Twitter

“One could change the world with one hundred and forty characters.”
– Jack Dorsey, Co-Founder of Twitter

San Francisco, CA – Twitter – the 140 character online service that allows users to share, discover and connect with anyone, anywhere in the world – has abruptly swept the globe, taking many by surprise. Business owners, celebrities and regular Joe’s alike have unabashedly criticized or made fun of the medium, rather than fully understanding its purpose, potential, and power.

Several books have been written by “social media experts” trying to explain the secrets behind Twitter and how anyone can use it to their advantage. Convincing companies to incorporate Twitter into their marketing strategies has become easier since competing companies have seen phenomenal results. However, according to Dom Sagolla, a co-creator of Twitter and author of the new book, 140 CHARACTERS: A STYLE GUIDE FOR THE SHORT FORM (Wiley; $17.95; Paperback Original), “The constraint of 140 characters is an opportunity for creative self-expression of all kinds. With Twitter and the short form, we have inadvertently invented a new genre of literature.”

With 140 CHARACTERS, Sagolla shares the way to develop a personal voice and make the most of your messages. 140 CHARACTERS aims to do for Twitter and other social networking sites what Strunk & White’s The Elements of Style did for good writing via lessons in grammar and composition.

“Fragment. Then there is a sentence. Sentences become paragraphs. Inch by inch, a book is written.”
– Dom Sagolla

“The talkative habits of e-mail and superfluous chatter will be replaced by poetry and one-liners, the haiku and the hyperlink,” predicts Sagolla. In a world of three second attention spans, the short form is not just confined to Twitter, but also Facebook, LinkedIn, and text messaging. One will have to learn to say more with less: if there is a smaller word that means the same thing, use it. If there is a link to a reference, shorten it. “Wherever possible, use fewer words,” explains Sagolla. “This is harder than it sounds, but once you get past the basics of grammar you start getting into the really interesting aspects of poetry and word design.” Most of the advice in 140 CHARACTERS is focused on helping the reader to find the right words.

A handbook for an emerging class of writers and journalists, this book is written to include readers in the evolution of Twitter and the short format.

“We’ve defined a mere 1% of what Twitter is today. The other 99% is up to you.”
– From the Foreword by Jack Dorsey

The print and digital download is accompanied by an interactive Hypertext Edition for iPhone, published by Sagolla’s company DollarApp. See 140characters.com or twitter.com/thebook for details.

About the Author

Dom Sagolla (San Francisco, CA) helped create Twitter.com. After attending Swarthmore College, he worked as a software engineer in Silicon Valley during the dot-com boom. Dom earned his Masters in Education from Harvard University in 2000. Since then he has helped engineer Macromedia Studio, Odeo and Twitter, Adobe Creative Suite, and now produces iPhone software with his company DollarApp in San Francisco. His successes include the official Obama ‘08 iPhone App, as well as two iTunes Staff Favorites: Big Words, and Math Cards. @Dom has over 9,200 followers on Twitter as of September 2009, and manages more than 25 other brands.

140 Characters: A Style Guide for the Short Form
By Dom Sagolla
Foreword by Jack Dorsey
John Wiley and Sons
978-0-470-55613-9
October 2009; $17.95; Paperback Original

Here are a few ways to include a reference to “140 Characters” in a tweet, email, or article. Instead of a hashtag, just use the mention:

The Full Mention
@thebook by @Dom Sagolla. http://140Characters.com A Style Guide for the Short Form.

The Big Mention
@thebook by @Dom Sagolla. http://140characters.com

The Short Mention
@thebook “140 Characters” http://dom.net/1

The Tiny Mention
@thebook http://dom.net/1

The Nano Mention
@thebook by @dom

The Amazon
http://j.mp/140-chars

The Borders
http://j.mp/140-chbo

The B&N
http://j.mp/140-chbn

The List
http://j.mp/140-list

Facts.

Due to Ship: October 12, 2009.
Publisher: Wiley
ISBN: 0470556137

The book jacket code.

<a href="http://j.mp/140-chars" title="140 Characters in 3D by Sagolla, on Flickr"><img src="http://farm3.static.flickr.com/2440/4009911664_f49ae378a1_m.jpg" width="175" height="240" alt="140 Characters in 3D" /></a>

Thanks for blogging, linking, tweeting, emailing, and generally promoting the work.

I’m honored to report some early reviews.

From a designer:

Inspired by new mediums of publishing, such as Twitter, this book provides a refreshing look at the breadth of linguistic techniques that shine with the advent of the modern short form.

Britt Selvitelle, Front End Engineering Lead, Twitter

A developer:

In the midst of all the conflicting hype about Twitter, Dom Sagolla has produced a veritable bible which will guide anyone in participating in the most interesting social networking phenomena of the last several years (without appearing to be a newbie). His deep insights will inform both beginners and long-time Twitter users alike, and his inimitable style makes it an enjoyable read!

Andrew C Stone, @twittelator of stone.com

An author:

With [140 Characters], @Dom has captured and conveyed the potent new short form language of the emergent 21st Century Twitterverse in a way that only a master practitioner and true pioneer can.

Bruce Damer, Virtual Worlds pioneer and author of Avatars (PeachPit Press, 1997).

And a business school president:

Reading 140 Characters, I found out how to create value and look cool using Twitter.

Gifford Pinchot, co-founder and President Emeritus of the Bainbridge Graduate Institute, author of Intrapreneuring (Harper Collins, 1986).

Pre-order your copy of “140 Characters” today from these fine booksellers:

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

140 Characters: A Style Guide for the Short Form is now available for pre-order from these fine booksellers:

• Amazon
• Barnes & Noble
• Borders
• Books-A-Million

The Wall Street Journal has taken note of the small form:

The literary topic du jour is Twitter, with an onslaught of book deals about the site being made in recent months. For example, former Gawker blogger Nick Douglas snagged a book deal with HarperCollins on a tome about the wittiest messages written on Twitter, to be called Twitterwit.New York Times technology columnist David Pogue will write a book called The World According to Twitter, which will be a communal effort of sorts containing the best answers to humorous questions he posts on the microblogging site.

And Dom Sagolla, the founder of iPhoneDevCamp and a contributor to the development of the concept of Twitter, has been blogging about writing in short form, and recently landed his own book deal on the subject.

Any bets on who will get the next Twitter/blogging book deal? (My money is onTextsFromLastNight.com.)

That’s a good bet.

I’m excited to announce that John Wiley & Sons have agreed to publish the book 140 Characters!

I’ve already begun to work with Shannon Vargo over at Wiley, to bring this work to print and digital download.

In addition, my company DollarApp is producing a companion application which should ship by the time the book appears in print this Fall.

This arrangement would not have occurred without the help of Erin Malone & friends at William Morris Endeavor, and Adam Jackson at the Internets. I’d also like to thank Jon Varese for encouraging me, and thank YOU for reading and commenting on this site!

The book is currently in development, but you may view a brief excerpt on the new About page.

Stay tuned!